The classic 10-day highlights tour: Istanbul (3), fly to Cappadocia (2), fly to Ephesus (1), bus to Pamukkale (1), bus to Fethiye coast (3). This is Turkey's greatest hits — every iconic experience in one trip.
Best for most travelers: Follow this if you want to see all the top sights. It's the most popular 10-day route for good reason.
This itinerary moves geographically: Istanbul (northwest) → Cappadocia (central) → Ephesus (Aegean) → Pamukkale (inland) → Coast (southwest). Two domestic flights save days of bus travel. The final 3 days on the coast provide relaxation after a week of active sightseeing.